From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR...
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or...
Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a...
2020 has not been a normal year. In the wake of the COVID-19 pandemic, many businesses have either closed or scaled-down. However, many have also innovated and adapted, going from strength to strength and making significant profits along the way. Many of these...
Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer. To get a current reading on the industry, PR M&A advisory firm Gould+Partners performed a spot survey with 52 firms responding. The firm tracked 2019...
One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...
Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....
Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...
Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...
Becoming a small business owner can be challenging these days. With a limited budget, you want to be sure you are making the right choices. You need new customers. You also need to retain old ones. So you must be sure you’re investing in good public relations. It is...
Industry cred. Bragging rights. Recognition of your hard work. There’s a lot of reasons to enter a PR industry award program (such as the 2021 Bulldog PR Awards). Choose the best reason for you and hold on to it. A nomination form is no small thing, and you must be...
As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After months of strategic pivots and sporadic news cycles, how can we continue separating our...