When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. You need to be able to reach the correct audience while giving off the best image you can, and there are some efficient ways of doing...
It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc. The firm, led by founder/namesake David Landis, is celebrating the big 3-0. Besides being a trailblazing innovator in the industry (and remarkably...
To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn't enough for a successful career. To keep up with the competition, you need to develop yourself also. In...
The healthcare industry has faced crisis at every turn in 2020, constantly challenged by COVID flare-ups all over the world, battling for provisions, struggling to keep frontline workers safe, and bearing the onus of reliance on a vaccine and societal stability. In...
Unless your organization happens to have an office in the Washington, D.C. bubble, engaging in federal policymaking can seem like a daunting task. Many organizations will understandably dismiss the opportunity to get involved in policy discussions because they simply...
There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive...
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences,...
I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any...
Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand...
A good PR strategy is essential for any business, but you don't have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help...
Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What’s the best way you can do this successfully?...
2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive...