Being in charge of a company’s public relations can be a demanding job. Whenever someone connected to your business makes a statement or takes action that can negatively impact the organization you work for, it is your duty to step up to the plate and try to diffuse...
There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions...
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” While Paine’s comment needs updating to...
PR professionals have had to deal with a lot of new challenges over the past few months. They've had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the...
Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the...
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority...
Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...
PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR...
Starting a public relations agency will give you more control over your work schedule and help you achieve your long-term career goals. Some other potential rewards of running a PR agency include increased earning potential, better job prospects, and the chance to...
What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and...
Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The basics of drip marketing are simple:...
Too few business people understand what PR is really about, let alone how best to integrate it into a marketing strategy. PR can be an especially effective marketing aid for medium and large businesses, helping to increase wider brand knowledge and improve sentiment...