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Announcing the 2020 Bulldog PR Award Winners—congrats, top dogs!

Announcing the 2020 Bulldog PR Award Winners—congrats, top dogs!

Bulldog Reporter is pleased to announce the winners of the 2020 Bulldog PR Awards, recognizing the most outstanding public relations and communications campaigns from the past year. The Bulldog Awards are the only PR awards program judged exclusively by journalists....

Agency best practices—using DiSC to drive diverse perspectives

Agency best practices—using DiSC to drive diverse perspectives

Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. Case in point, recent studies reveal that...

COVID-19 reveals critical importance of succession planning to PR

COVID-19 reveals critical importance of succession planning to PR

Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and...

What’s the new normal in public relations and marketing?

What’s the new normal in public relations and marketing?

Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather...

Managing the cost of PR for a startup or micro business

Managing the cost of PR for a startup or micro business

There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...

Preparing for a career in PR—here’s what to expect

Preparing for a career in PR—here’s what to expect

Working in a PR role can be interesting and exciting. You will be working closely with your team and clients to help promote both individuals and businesses to a wide audience. It can also be a very challenging job, one that requires thick skin and a sharp mind to...

PR pros speak out on their biggest lockdown challenges

PR pros speak out on their biggest lockdown challenges

“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to...

3 essential insights for creative PR campaigns during the COVID crisis

3 essential insights for creative PR campaigns during the COVID crisis

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...

Marketing espionage and the art of competitive intelligence

Marketing espionage and the art of competitive intelligence

According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...