The public relations industry in North America is certainly facing its share of challenges, including (but not limited to) brand reputation skepticism, misinformation and fake news proliferation, diversity and inclusion disconnects, and messaging authenticity—but lest...
Announcing the 2020 Bulldog PR Award Winners—congrats, top dogs!
Bulldog Reporter is pleased to announce the winners of the 2020 Bulldog PR Awards, recognizing the most outstanding public relations and communications campaigns from the past year. The Bulldog Awards are the only PR awards program judged exclusively by journalists....
The top 7 challenges facing PR and communications in 2020—and best ways to adapt
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget” was replaced as the top challenge facing...
Agency best practices—using DiSC to drive diverse perspectives
Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. Case in point, recent studies reveal that...
COVID-19 reveals critical importance of succession planning to PR
Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and...
What’s the new normal in public relations and marketing?
Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather...
Managing the cost of PR for a startup or micro business
There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...
Launching your PR career—5 reasons why you should intern at a PR agency
Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at...
Preparing for a career in PR—here’s what to expect
Working in a PR role can be interesting and exciting. You will be working closely with your team and clients to help promote both individuals and businesses to a wide audience. It can also be a very challenging job, one that requires thick skin and a sharp mind to...
PR pros speak out on their biggest lockdown challenges
“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to...
3 essential insights for creative PR campaigns during the COVID crisis
The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...
Marketing espionage and the art of competitive intelligence
According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...












