A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. In fact, only 10 percent have done extensive planning, according to...
How you are perceived by the public will have an enormous impact on the success of your business. You will want to build your credibility and your reputation so that you can attract your target customer, compete with the more prominent brands in your industry, and...
Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow. PR M&A advisory firm Gould+Partners released new survey results that gather a temperature read on how the...
When I was in middle and high school (long before social media), I looked forward to reading the Dear Abby and Ann Landers advice columns in the local newspaper. It was fascinating to read the pearls of wisdom that Abby and Ann offered their troubled readers to make...
In March, a majority of the country made a transition as they moved from their offices and started working from home. Remote work isn’t a new concept—in fact, a study by Owl Labs says 16 percent of global companies, or 3.5 billion people, are entirely remote. The 2017...
Public relations is an industry that is thriving when all other industries are thriving. At the moment, the world is struggling to take control of the coronavirus outbreak and is not focusing on the economy, which means PR is not the main priority. This industry...
Every communications professional knows that there are pros and cons to living in the world of instant information. The current, unprecedented situation is making that fact more obvious than ever. The media is simultaneously disseminating doctor-approved tips to stop...
Like so many others, the COVID-19 pandemic has turned my world upside down. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career. Even when the world isn’t in crisis, my first priority is always my...
The CBD industry is big business. Many different companies continually crop up with their CBD-themed products, and this makes it difficult for established sellers to stay at the top. If you are currently one of those established sellers, or you’re a newcomer to the...
“When you work from home, there is no such thing as a holiday.”― Anthony T. Hincks We at St. Conti Communications have always worked from home or remote offices; we are a virtual agency after all. Therefore, we can understand the challenges that those who are new to...
Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips...
Why consider PR? This might be a question that you have been pondering for some time but are still unsure as to whether it’s worth the investment. If you haven’t already, now would be the perfect time to consider planning a PR strategy. Many businesses that haven’t...