Surviving in a competitive market is not an easy task for businesses. Every day welcomes a new challenge that impacts the pace of business growth and impedes success. Customer demands and market trends are evolving at lighting speed—and sticking to the same old...
The home renovation industry has experienced significant growth in recent years, driven by rising homeowner interest in remodeling and improving their living spaces. In this competitive market, digital public relations and marketing have become pivotal in connecting...
As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but...
It is not easy to enter and thrive in the B2B marketplace; the frequent trends and strategies have brought significant changes. It is no longer effective to use a straightforward method and stand tall in the market, let alone foster trust and reliability among the...
Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being....
Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a...
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...
In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved...
In the age of digital commerce, marketing strategies increasingly hinge on data—data about consumers, their behaviors, and preferences. This wealth of information has revolutionized the way businesses engage with their audiences, allowing for hyper-targeted campaigns...
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
In our hyper-connected society, the prevalence of cyber threats is at an all-time high. Yet, despite the increasing frequency of breaches and attacks, many organizations still struggle to effectively communicate the importance of cybersecurity to their employees and...
Globalization has enabled companies to work with worldwide stakeholders, whether customers, employees, or third-party providers. However, cultural awareness and sensitivity are needed when dealing with these global audiences. Nearly 10% of organizations consider...