When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can...
Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from...
Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts...
Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of...
Focusing on ways to improve public relations strategies within your business can bring about a number of rewards, including better visibility, improved credibility, and stronger relationships with both customers and clients alike. Overall, this should lead to more...
There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Everyone handles these...
The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...
Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might...
Home to companies like Apple, Google, Facebook and Uber, a host of technologies including self-driving cars and Oculus VR simulators are being refined and tested in Pittsburgh—but even though it had come a long way by 2018, the city was having a hard time...
Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It...
Some people are made for public relations. Ever since their school days, they were the ones who made the links between people. They were the ones who were always in the loop and were always in every crowd. Although they weren’t the star athletes, they knew how to...
Choosing a career path is arguably the most crucial decision of your life. And if you landed on this article, you’re probably wondering how to build a career in public relations. Public Relations can be boiled down into two key responsibilities: brand promotion and...