Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period. Results of The Plank Center’s Report...
In addition to its impactful history of working with visionary entrepreneurs and tenured CEOs, Beverly Hills-based NRPR Group often works with celebrities who’ve either partnered with a brand or created a product—from ambassadors and celebrities to influencers behind...
At any single point in time, a digital marketing manager is spinning a number of plates in front of a large, and ever-changing audience. This means that today’s digital marketing manager must be completely across the nuances of evolving online paradigms, and the ways...
Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite...
Companies have long battled with weighing the benefits and drawbacks of managing their marketing and communications in-house vs. hiring an outside agency. New research from agency partner Filter examines the key considerations and consequences faced by an increasing...
Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand...
The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized. Today, it’s...
A confluence of technological, economic, and societal factors is rapidly elevating the influence of corporate communications within the world's C-suites and boardroom, according to new research from The Conference Board.The org’s new report, Corporate Communications...
As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s...
For three weeks every year, the World of WearableArt (WOW), an internationally renowned design competition in New Zealand, attracts incredible works of wearable art created by designers in more than 40 countries around the globe. WOW showcases the best of these...
The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there. But what pervades throughout both industries is the notion that space is growing continuously more crowded and customer attention...
When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies...