In a tough and competitive market, setting up your own PR agency can be both daunting and challenging, even for a seasoned PR professional. Once you have all the experience in PR that you need, you may be looking for the next step: managing your own agency. However,...
Making a difference is what the most talented and high-minded PR professionals do, and Beverly Hills-based NRPR Group CEO and Founder Nicole Rodrigues exemplifies what a PR leader, advocate and humanitarian should be, realizing that giving back is truly what...
Public relations experts do more than distribute public communication and write press releases. The best PR specialists are expert negotiators, monitoring the mood of those impacted by an organization’s declarations, decisions, and actions. PR requires a negotiation...
One of the most eventful careers that you can have is that of a PR professional. Your day-to-day tasks will consist of a range of activities which include telling positive stories and coming up with strategies for damage control. However, it’s a job that requires...
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your...
Washington, D.C-based The Reis Group, founded by principal Sharon Reis, is a public relations agency focused solely on health and social causes. Reis, a 25-year veteran of the industry, has built long-lasting relationships with her clients, and this has carried over...
In today’s digital world, many age-old practices have gone the way of the buggy cart—but some traditional ways have stood the test of time. This is certainly the case for corpcomms and marketing leaders who hire public relations and other communications agencies,...
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has...
The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not...
Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but...
According to Sophos, 70 percent of internet users use the same password for almost all the web services they use. It therefore comes as no surprise that ‘phishing’ is such a popular and effective tool for cyber-criminals against their victims, allowing them to assume...
Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess...