How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many. So when Dr. Ernest Wilson III was approached by his students who wanted to learn more about Third Space...
PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The study comes on the heels of the company’s previously published research reports,...
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level. It shouldn’t be surprising that life-or-death occupations like soldier, police officer, firefighter and airline pilot are ranked among the...
I hired Adam at my agency, Cone Communications, when he was fresh out of Syracuse University’s Newhouse School. He quickly earned a reputation as one of the most innovative, brightest and passionate “Coneheads” in our brand marketing and crisis management groups. He...
It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. Studies point to...
Finding the best person for a high-level job isn’t an easy task for companies these days. Execs need to consider a lot of things, especially when they’re looking for a PR professional. So, what do you need to do in order to present the perfect traits they want in a PR...
New research from digital skills training firm BrainStation aims to identify digital trends for companies and individuals, and better understand the day-to-day experience of professionals. The firm’s 2019 Digital Skills Surveysurveyed thousands of professionals across...
Business meetings are the perfect opportunity to meet your client, showcase your ideas and prove how your company can benefit theirs. However, a large part of your planning for the meeting should focus on how best to impress your client, as this will encourage them to...
Are your current lead generation ideas costly, hard to sustain and leading to a dead end? Then you should try some of the proven ideas thriving business owners and stakeholders in the PR industry use to generate profit. If you don’t get your lead generation strategies...
Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financial partnered with Magnolia Marketing Communications in 2017. A provider of personal and business banking, wealth management,...
A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing...
As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on...