According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. In fact, just 43 percent of respondents to the new...

Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple...

According to College Recruiter, more than 75 percent of college students, at some point, hold an internship. These hands-on learning experiences are critical toward professional development and may even form a pipeline to future opportunities and connections. Why,...

Mobile payments app developer Pushpay sought to convey its story and achievements in a way that shareholders and the investment community would understand in its 2017 Annual Report. The company’s investor relations team designed the Report, along with the campaign...

I’m guessing you don’t have unlimited resources, right? And even if you do, I’m sure you prefer to use the minimum amount of resources to execute your project. However, sometimes we get so carried away by the excitement of achieving a project that we don’t stop to...

Enterprise software is a crowded and commoditized market, and it's not easy for startups to launch and attract customers or investors—they need to build credibility first. When software-as-a-service vendor management company Meta SaaS (now Flexera) announced seed...

In today's competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an...

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and...

Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win. Adoption assistance non-profit Gift of Adoption wanted to make a splash during November...

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of...

In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact. The real challenge today...