Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect:...
Nearly half (45 percent) of businesses hired workers in the past year specifically for their technical skills. But in the same time frame, 10 percent of businesses have laid off employees due to new technology. These divergent trends are creating growing anxiety in...
For most PR agencies, the answer is an unqualified yes. This is not a new idea for me. I have been saying it throughout my career. The theme, as presented in my blogs, articles, speeches, and books has always been: Bigger is better. The key is making sure that in...
Digital initiatives will drive hiring of creative professionals in the second half of the year, new research from staffing firm The Creative Group shows. According to a survey of marketing and advertising hiring decision makers, the greatest need is for people with...
Public relations is a multifaceted enterprise that is subject to a constantly changing media environment. While certain tried and true methods and approaches have stood the test of time, today’s PR requires a deft perspective and an understanding of certain factors...
Brands of all sizes and in all industries are increasingly being impacted by America’s divisive political, social and cultural storms. This new reality makes the roles of communications leaders like CCOs and CMOs as strategic decision makers, planners and guardians of...
Update: PRSA responded to this post with the following statement: "It should be noted that this release is from two individual members planning to propose their own PRSA bylaw amendments, and not an official statement from PRSA as readers might infer," said PRSA Chair...
Summer time is approaching, and you have a great vacation planned. But you feel guilty leaving your office, clients and work behind. But thoughts of taking a much-needed break from the 24/7 grind can be turned into guilt-free marketing while hiking the mountains of...
Some hard truths on the PR skills we really should be developing—for our clients and our own professional development. A well-known public relations trade site recently ran a “listicle” of so-called essential PR skills for our modern technology-driven era. Included in...
The “internship” often shown in films—the thankless, menial rite-of-passage one must endure to gain access to an industry—exists no more. It has become a rigorous, valuable full-time position during which an aspiring professional will learn crucial industry skills,...
Picture this: You’ve got a big event coming up. Maybe it’s a user conference or perhaps it’s a smaller roundtable. Regardless of what it is, you want the media to be in attendance and to have an excellent time. That said, executing an event without a hitch is far from...
Although we’re still a couple months away from opening up our annual Stars of PR Awards for entries, it’s worth a summertime pause to recognize one of the industry’s finest spotlights of the year—the Cannes Lions Festival of Creativity, and particularly the PR Lions,...