Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
84% of Marcoms Professionals Use Influencer Engagement Strategies The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer...
Communications professionals use targeted media lists to ensure their press releases and pitches aren’t blindly sent out into the media abyss. Quality over quantity, as the old adage goes. Lists focused to specific journalists and authors will ultimately result in...
The results of a new global study commissioned by CA Technologies reveals that enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. Most notably, nine in 10 organizations are experiencing or...
If you’ve been in PR or marketing long enough—you understand that you have finite moments in your career that can serve or sabotage your success. And you know it’s up to you to get a seat at the executive table, acquire the resources you need to be successful and...
Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...
The world of public relations is increasingly being disrupted by technological innovation. Arguably, the most welcome force for change in the past decade has been the advent of social media monitoring—a practice which has enabled PRs to help companies protect their...
Report Uncovers Missed Opportunities to Earn Digital Video Coverage The relationship between public relations professionals and media is on life support, according to a new report of digital journalists. According to The Media Influencers Report, a study from digital...
I certainly didn’t (or couldn’t) realize it at the time, but my first job at age 13 set the stage for the rest of my career path. Back in 1987, with my bright yellow Ottawa Citizen bags on each shoulder, I delivered the local newspaper door-to-door after school. Yes,...
Walt Disney may have had Mouseketeers, but the PR team from Fiskars have the Fiskateers. And they’ve helped to propel Fiskars’ online conversations and consumer sales to new heights. Fiskars, a 366-year-old global supplier of consumer products for the home, garden and...
They’re everywhere. In your inbox, on your newsfeed. Clickbait headlines have consumed digital publications and social channels, but where did the concept come from? Why are media outlets using them? And what impact do they have on media relations? Back in the 1890s,...
They’re calling it “the biggest non-domestic violence, non-murder accusation PR disaster an NFL team has faced in a very long time.” While the press is having a field day with the fallout from Deflategate, brands are happily lining up take the metaphorical kick. Fully...