New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. “Even with a solid team of content creators, it can be a challenge...
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
The “Jade Helm 15” conspiracy theory -- which has, incredibly, gone national in scope with more than 1,000 online news mentions in the past six days -- is one that, quite frankly, shows the gullibility and paranoia of humanity knows no bounds. According to the theory,...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
Recently I was asked through a journalist query about the new trend of brands understanding the great value of associating their products or ideas with positive emotions in order to persuade audiences, customers, voters, etc. You might think this concept is intuitive...
Republican presidential candidate Rand Paul has a problem with female reporters, that seems pretty clear. But the fact that he has repeated his condescending behavior during what he calls “contentious” interviews is a bigger issue. The Jheri-curled candidate most...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...
Successful public relations campaigns are a two-way street—for the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, and make themselves available for content reviews or...
Sparking controversy has historically helped increased attendance at, and revenue generated by, theatrical movie releases. From North Korea threatening action against the U.S. should Columbia Pictures release The Interview, to being hacked and having private employee...
I've written previously about the importance of identifying "geographic scope" when targeting journalists. Most journalists write for either a national or local audience, but how do you define "local"? I work from a home office in El Cerrito, Calif. (pop. 23,549), one...