New research brings a critical media-consumption dilemma to the forefront—according to a new study from open journalism platform The News Hub, consumers in the UK want their online news to be free at the point of consumption, and they expect journalists to be rewarded...
The reality of PR today is that while the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us...
As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue. Public relations is now an essential tool for driving traffic, leads and conversions to generate revenue. As a new white paper...
With journalism, advertising, public relations and more, the field of communications is broad and expanding further every day with the introduction of new tools like Periscope, Snapchat and their ilk. Even in a specifically targeted program like communications,...
I was as disgusted as everyone else by the news that former Subway spokesguy Jared Fogle pled guilty to child pornography charges, including paying for sex with two minor girls. Looking at this through the prism of public relations, this development either potentially...
Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...
On August 17, 2015, #bloggerblackmail began trending on Twitter after an unfortunate miscommunication between London bakery Anges de Sucre and a blogger at wrapyourlipsaroundthis.com. A few months ago, Mehreen—a Food & Lifestyle blogger at...
Interest in ad blockers is on the rise and widespread adoption could present major challenges for the digital publishing ecosystem and advertising industry. But how do consumers actually feel about the software and have they used it? According to a new survey of more...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
Once the storm has passed, it’s tempting to want to put a PR crisis behind you. But while operations have returned to normal, the truth is your company now exists in a new normal. How do you navigate this territory? Here are three key questions to ask yourself as your...
One of the great things about Amazing Race Canada is that it takes viewers to places around the country that few of us have ever heard of and turns them into ‘must-sees’ locales. The show acts as a highlight reel of our country’s hidden gems as contestants traverse...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...