Early last week, news broke that Twitter shut down a network of 30 sites devoted to publishing deleted tweets from politicians around the world. The sites — collectively known as Politwoops — were managed by the Open State Foundation (OSF), which stated that Twitter...
Data analytics firm Alteryx this week released a survey from Harvard Business Review Analytic Services on how companies are leveraging data blending to uncover business insights, even as Big Data sources continue to grow at an unprecedented rate. The survey, which...
When Burger King ran a series of full-page ads in the The New York Times and the Chicago Tribune proposing that McDonald’s team up with them on Peace Day for the “McWhopper”, its playful offering of the olive branch didn’t go so well. Would you like peace with that?...
Question: Why has Donald Trump, at least until this point, done so well in Republican Party polling? Answer: It’s because he’s disrupted the landscape, whether it be by gliding down an escalator with his former model wife while blasting Neil Young, uttering...
Sometimes when you’re first starting out, finding the right tools to implement effective public relations and communications strategies can be difficult—especially if you’re strapped for cash. Below is a list of free tools and resources that you can use in all aspects...
New research brings a critical media-consumption dilemma to the forefront—according to a new study from open journalism platform The News Hub, consumers in the UK want their online news to be free at the point of consumption, and they expect journalists to be rewarded...
The reality of PR today is that while the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us...
As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue. Public relations is now an essential tool for driving traffic, leads and conversions to generate revenue. As a new white paper...
With journalism, advertising, public relations and more, the field of communications is broad and expanding further every day with the introduction of new tools like Periscope, Snapchat and their ilk. Even in a specifically targeted program like communications,...
I was as disgusted as everyone else by the news that former Subway spokesguy Jared Fogle pled guilty to child pornography charges, including paying for sex with two minor girls. Looking at this through the prism of public relations, this development either potentially...
Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...
On August 17, 2015, #bloggerblackmail began trending on Twitter after an unfortunate miscommunication between London bakery Anges de Sucre and a blogger at wrapyourlipsaroundthis.com. A few months ago, Mehreen—a Food & Lifestyle blogger at...