When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
***Spoiler Alert*** After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining. Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they...
If your company operates on an international scale, managing public relations becomes a more energy intensive task. Here are some tips on how to effectively manage public relations on an international scale while sticking to the principles and aims of your company. Be...
“When you know better, you do better.” Maya Angelou’s powerful advice rings true for any PR professional who has watched their big campaign tank. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. But the truth is,...
Not all news is good news, particularly when it’s a crisis involving your client’s company. No matter how long it took for a brand to build credibility, it can all be washed away with one swift wave of negative press. With agencies of record often not specializing in...
As communications professionals, we use social media every day. Yes, it’s a commitment—and because it consumes a fair chunk of our busy lives, we look for shortcuts. That’s why it’s time to go back to the basics—or for you newbies out there, start with the basics....
Nothing’s cooler than a ninja. They’re quick-witted, smart and most importantly, strike when their target least expects them. This ability to be efficient, yet remain completely incognito, is a skill that businesses should adapt when implementing corporate...
Early last week, news broke that Twitter shut down a network of 30 sites devoted to publishing deleted tweets from politicians around the world. The sites — collectively known as Politwoops — were managed by the Open State Foundation (OSF), which stated that Twitter...
Data analytics firm Alteryx this week released a survey from Harvard Business Review Analytic Services on how companies are leveraging data blending to uncover business insights, even as Big Data sources continue to grow at an unprecedented rate. The survey, which...
When Burger King ran a series of full-page ads in the The New York Times and the Chicago Tribune proposing that McDonald’s team up with them on Peace Day for the “McWhopper”, its playful offering of the olive branch didn’t go so well. Would you like peace with that?...
Question: Why has Donald Trump, at least until this point, done so well in Republican Party polling? Answer: It’s because he’s disrupted the landscape, whether it be by gliding down an escalator with his former model wife while blasting Neil Young, uttering...
Sometimes when you’re first starting out, finding the right tools to implement effective public relations and communications strategies can be difficult—especially if you’re strapped for cash. Below is a list of free tools and resources that you can use in all aspects...