Some of my favorite conversations with PR practitioners have started with discussing the “people pleaser” issue. In PR, your life revolves around keeping everyone happy: your clients, your contacts, your colleagues, and even your vendors. Here, Abbe Buck, a 30-year...
I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....
When it comes to health education, there’s no such thing as too much. This has been made abundantly clear every time we lurch toward another health crisis. In 2014, widespread panic surrounded the much-publicized Ebola outbreak in West Africa. As researchers scrambled...
They say content is king, and no truer words have ever been spoken. In today’s digital world the amount of content available to us is truly epic. But how do you decide upon which sources to rely on? Those who stand out from the crowd are those whose content is...
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
Up until very recently, hardly anyone outside the health and pharmaceuticals industry had ever heard of Theranos. But that changed the morning of October 15, when The Wall Street Journal published an absolutely scathing exposé on the Silicon Valley startup. The...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...
As Day 3 of the PRSA 2015 International Conference came to an end, the team from MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections. Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
There was always a portion of agency work that came down to the gut. Marketers, public relations teams and advertisers just knew sometimes, or at least they thought they did. They developed pitches and eventual campaigns using a combination of their intuition and data...
This piece was written with input by David Nadeau, CTO and Pragya Dubey, Director of Client Services. “MediaMiser’s professional services team is the key to curating your content.” – Pragya Dubey, Director of Client Services Author’s note: A prospect recently asked us...
According to new research that gauges the way Americans interact with viral videos, 69 percent of Americans say they share good viral videos online—and, of those, 19 percent do so to passive aggressively express political views, especially Millennials (25 percent say...