Up until very recently, hardly anyone outside the health and pharmaceuticals industry had ever heard of Theranos. But that changed the morning of October 15, when The Wall Street Journal published an absolutely scathing exposé on the Silicon Valley startup. The...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...
As Day 3 of the PRSA 2015 International Conference came to an end, the team from MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections. Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
There was always a portion of agency work that came down to the gut. Marketers, public relations teams and advertisers just knew sometimes, or at least they thought they did. They developed pitches and eventual campaigns using a combination of their intuition and data...
This piece was written with input by David Nadeau, CTO and Pragya Dubey, Director of Client Services. “MediaMiser’s professional services team is the key to curating your content.” – Pragya Dubey, Director of Client Services Author’s note: A prospect recently asked us...
According to new research that gauges the way Americans interact with viral videos, 69 percent of Americans say they share good viral videos online—and, of those, 19 percent do so to passive aggressively express political views, especially Millennials (25 percent say...
Your company doesn’t need to be a Fortune 500 corporation to have an international customer base. But the smaller your organization is, the more you need to be scrappy with your global public relations strategy. If your company’s offering reaches beyond the borders of...
It’s no secret that social media is a necessary part of any brand’s marketing strategy today. Given the explosion of social media in recent years, brands that treat social as an afterthought are missing out on an opportunity to engage with the right audience...
As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...
Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element? To get to...
Newsjacking, also known as real-time marketing, is the not-so-subtle art of “injecting your ideas into a breaking news story...in order to generate media coverage for yourself or your brand”. Although it wasn’t the first, perhaps the most memorable instance of...