Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy...
So, you want to have a (professional) relationship with a journalist, do you? At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are...
The year was 2005. Friendster and Myspace led the social networking world, Facebook and LinkedIn were both in its infancy, and Twitter was #nonexistent. As far as the media environment, the central economic question in journalism was how long it would take online...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
Everyone understands the importance of media relations and the role it plays in a successful public relations strategy. But in an age where big data drives business decisions, how often is analyst relations incorporated into the mix? More specifically, nurturing...
I offered some thoughts this week on the PR value of an apology, to a reporter with The Chicago Tribune. That got me thinking…when won’t an apology suffice? A sincere mea culpa has always been one cornerstone of any crisis communications plan, but there are times when...
I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...
A new primary research study, conducted by marketing strategy consultancy FrogDog, found that the majority of C-level executives across companies of all sizes do find time to be active users of LinkedIn, primarily to take advantage of the business-oriented social...
What I like most about Aziz Ansari’s freshman novel is how it can be reapplied to so many vocations, not just our romantic lives. Social media has become as essential to public relations as the morning jolt of caffeine. While there is still a great value in working to...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
Revitalize, revamp, rebrand…whatever you call it, at some point your company’s public face may need an update. If your organization is undergoing or about to undergo change—perhaps a merger, repositioning in the market or just suffering from an outdated image—a few...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...