New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between...
Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals. New research from social marketing research firm GoodFirms indeed reveals...
Facebook’s Cambridge Analytica scandal brought the issue of social media and data-sharing trust to the forefront, and even though Mark Zuckerberg seemed to smooth the issue with his media-sharpened testimony, the social industry braced for a consumer trust crisis that...
If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available...
Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to...
Instagram is a social network that notes the biggest growth of all social platforms. It currently has over 1 billion monthly active users. With that many people using it, it has become one of the most important and powerful marketing platforms there is. Nowadays,...
Through culture, entertainment, and brand intelligence filters, new research from social-first entertainment experiences firm Fullscreen explores how overindulgence in social and digital media has transformed our relationship with ourselves, other humans, and the...
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant...
Social media cannot only help you to grow your brand recognition and augment your annual sales, but it can also help your large or small organization to effectively manage its online reputation. After all, it can be a powerful platform for promoting your company’s...
Ever since social media emerged, a certain hierarchy has been clear—Facebook is king, everyone else battles for a distant second. But the rise of a new breed of “native” social user may soon lead to the crowning of a new social media king. Despite the fact that...
Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement...
From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about. Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility...