A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical...
Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO,...
As the mother of teenagers, I know first-hand the challenges of ushering children through their formative years—and I see that since Facebook became an adolescent, they too have been experiencing growing pains. In just the past few years, the 14-year-old Facebook has...
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within...
With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times, to small local mom-and-pop...
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. A pair of new reports from professional marketing video firm Animoto explores how consumers are influenced by...
Although Facebook has historically been (and continues to be) the dominant social channel, social media users had a tendency to use YouTube and Instagram more in 2018 compared to 2017, according to a new survey from business news and how-to website The Manifest....
One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a...
For the tech Gods, it seems like the easiest PR lessons are the hardest to learn. Case in point: The report in this week’s The Wall Street Journal that Google is shutting down Google+ following the discovery of a software glitch earlier this year that exposed user...
Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really...
While overall social media use clearly remains high among consumers, concerns related to security, privacy, and legitimacy are sabotaging social commerce, reveals a new study from digital commerce consulting firm SUMO Heavy exploring the impact of social media on...
With the resources available today in the way of professional social media PR help, there’s really no reason to damage your brand on Twitter. But people seem to do it every day. That said, a smart, well-played response on Twitter can go a long way toward reinforcing...