As more and more organizations look to reap meaningful results from social media—and tap its full word-of-mouth potential—understanding what drives people to share socially is vital to success. Social media is, well, social. And while it can be an amazing tool to...
SeaWorld has been desperately trying to salvage their reputation and revenues following the 2013 documentary Blackfish. The documentary outlines some of the issues around the orca, Tilikum, who killed multiple trainers while in captivity at SeaWorld. The film targets...
PR pros have certainly embraced social media as a tool for communicating directly with clients’ (and their own) audiences over the years, and social has slowly but surely become a reliable way for PR to perform media outreach and even pitch stories to journalists. If...
McDonald’s isn’t doing so well. The fast-food colossus has been acutely suffering for two years, having posted slumping numbers for six consecutive quarters. The giant is ailing. It’s sick. It’s casting around wildly for ways to stop the bleeding. And it thinks it may...
Facebook is a phenomenon that started on the campuses of elite universities. As it grew, from dorm to dorm, city to city, and eventually country to country, an evolution took place. The social media platform was no longer a trend but an accepted tool for...
Every summer is chock full of blockbuster movies, and perhaps the best one this year is flying a bit under a public radar dominated by action hits like Jurassic World and Ant-Man. But since its release last month, the comedy SPY has been cleaning up on Twitter based...
Social media has quickly emerged as a powerful platform for journalists gathering news, but traditional media continues to reign supreme as the most trusted news source, according to a new Ogilvy PR survey of over 115 reporters, editors and producers. The study...
Last week’s premiere for season 3 of the Amazing Race Canada was extremely successful, after being up 11.5 per cent in social engagement compared to last year’s premiere. But Episode 2, unfortunately is a different story: engagement for the No. 2 installment this...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
Those seemingly inconsequential hashtags are crucial to gaining more exposure for your brand. Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came...
Ah, 2015: a time in which reality stars can #breaktheinternet and bid for presidency. In a modern day tarring and feathering, Donald Trump’s Twitter duel with Modern Family writer Danny Zuker has recently resurfaced and gone viral. …that’s pretty much what happens...
The Pan Am Games: social weighs in It’s been a rough road for the Pan Am Games and they’ve yet to begin. During its six years of preparation, the event has been plagued by public condemnation over the expenses execs charged to taxpayers, their $7 million in bonuses,...