Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers. With 67 percent of B2B...
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...
Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can...
Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can. The problem, though, is that with over...
Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels,...
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and...
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...
Social media is a tool for business. It is a way to stay connected with your audience, and it can be used to increase brand awareness and drive sales. Social media is also a great way to create and share content that helps you build relationships with your audience....
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has...
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct...
If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company's main website. This means that your response to any customer...