New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...
Seven in 10 (69 percent) consumers are looking for a quick getaway from the cares of the physical world by exploring metaverse-like environments to engage with friends, family, and colleagues, and enjoy more leisurely activities, according to new research from cloud...
After more than three-quarters of companies (76 percent) cut costs to survive during the pandemic, 90 percent of C-suite execs say they must now take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also...
New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External...
DEI is a top priority for smart brands and businesses today, but achieving DEI isn't a linear process—rather it’s a commitment to cultivating core values and turning guiding principles into organizational habits, according to a new study from researchers Anselm A....
A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. employers are adopting...
As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals,...
As communicators are aware, brands and businesses face increasing pressure to take stands on a variety of social and political issues these days, but new research from The Conference Board finds that only 10 percent of companies are responding publicly to the recent...
After two years of disruptions, parents are ready for a more "normal" shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds...
As the battle against climate change becomes more dire, efforts to achieve net-zero emissions by 2050 will be essential, as will efforts to prepare for the consequences of climate change and to minimize the resulting harm. Applying advanced analytics and artificial...
New research from environmental tech firm GreenPrint finds that two-thirds (66 percent) of Americans—and 80 percent of Americans aged 18-34—are willing to pay more for sustainable products vs. less sustainable competitors. However, the firm’s second Business of...
New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation,...