2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures. Most urgently, the influence of AI on financial performance will reach a critical inflection point for companies across all...
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a...
Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer
After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with...
New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action
Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero...
New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?
Every brand and business knows by now that successful AI deployment and skilled implementation is critical to their future success, but very few are actually readying their organizations for AI adoption in a timely manner (i.e., ASAP). New large-scale research from...
Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict
Business leaders have had a tough time lately getting employees engaged and motivated. The challenges are largely unprecedented—many workers today don’t even want to be in the office, after learning during the pandemic that they could be just as productive remotely, a...
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...
Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage
It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around...
Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right
With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more...
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year
Is Black Friday a fading holiday-shopping tradition in the digital age? Well, we’ll find out in a few days whether it’s still substantial, but the fact is these deals and discounts are starting to be extended over several days or weeks, so the one-day event of past...
Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security
Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most...