With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance...
Corporate training has always played a role in employee development. Such training helps organizations build the skills needed to lead toward success. Employees learn differently, have various experience levels, and work toward varying career goals, so...
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their...
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans' growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider...
The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. Research by the Content Marketing Institute showed that more than three-quarters (79 percent) of tech marketers use AI compared with 72...
In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses seeking flexibility,...
In the rapidly evolving landscape of higher education, technological advancements continue to reshape how we teach, learn, and interact within academic environments. The emergence of new educational technology tools—also known as "EdTech"—has not only enhanced...
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization...
One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social...
Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter....
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...