Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff...
As communicators are aware, video is the best way to get your audience’s attention. Even more to the point is that video is the marketing “language” that younger people speak—they are much more likely to watch one about your brand, products, or virtually any message...
For brands and businesses to effectively tackle the planet’s climate crisis—or even make a difference—setting carbon-neutral and sustainability goals is just the tip of the iceberg. These initiatives can only be moved forward by highly-skilled individuals—and those...
AI is the driving force behind the latest rapid growth in the world of marketing. This wave of innovation has brought us tools ranging from SEO analytics, content writers, AI logo generators, and more. It allows businesses to boost their ROI, personalize their...
Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways. Tech-generated insights have continually accelerated over the years, but this has elevated...
After a wild 2023 shook the foundations of business loose, the rickety state of stability in the new year has many leaders feeling anxious about what’s sure to be another year of tech-fueled disruption. The rate of change last year was an all-time high, and it’s only...
The AI hype rolls on—and whether it’s truly representative of the reality, it’s more than enough to send IT teams into turmoil in a mad deployment race. As great as the promise of generative AI is, so too is the threat of being left behind if businesses take a “wait...
The lure of AI is hard to resist, even for businesses that don’t have a clear plan for using it. The plan for many seems to be “buy it, deploy it, then figure it out along the way.” But the top performers are doing it differently—they are spending on their most...
The concept of brand loyalty has become almost as complicated as coming up with a strategy to earn it. The number of variables that determine loyalty—any one of which can likewise destroy a consumer’s sense of loyalty if mishandled—are changing quickly and often, and...
As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and...
As we know, earning consumer trust is the fundamental challenge for brands and businesses when it comes to getting the most of AI. A clear divide exists between business leaders and consumers regarding the adoption, enthusiasm, and education around AI. While...
There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to...