When starting a new business, protecting customer data isn’t just a legal requirement—it's key to building trust and safeguarding your reputation. Data breaches can have lasting consequences, from financial penalties to damaged relationships with clients. Establishing...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...
The future of PR is here: How AI analytics can transform your campaigns
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck...
Preparing for Legal Entity Identifier registration: Must-have documents to get started
The process of obtaining a Legal Entity Identifier (LEI) can seem overwhelming at first, but preparation is key. Understanding the necessary steps to ensure smooth registration is essential. Having the correct information and paperwork ready can make the process much...
The role of technology in preventing PR disasters caused by data mismanagement
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...
Why strategic web development is key to growing your nonprofit in 2024 and beyond
Running a nonprofit in 2024 isn’t all that different from running a business. Both are cutthroat endeavors, with fierce competition to stand out, whether it is raising funds, deploying them efficiently, or building a reputable and recognizable brand over time. As a...
Navigating workplace privacy and productivity: PR challenges with employee monitoring software
When monitoring tools are used in a workplace setting, finding the delicate balance between enhancing employee productivity and maintaining privacy can be a real challenge. How can you boost output without hurting your team’s morale or your company’s image? Let’s...
The future of game development: Trends to consider when hiring a game developer
Game development is advancing at an unprecedented pace, driven by the need for constant innovation and new technology. The gaming industry has transformed into a multifaceted space where tools like Artificial Intelligence, VR, AR, and Blockchain are redefining how...
10 ways to enhance your customer experience with AI in 2024 and beyond
Did you know that many consumers believe AI will change how they interact with companies in the next two years? Customer experience through artificial intelligence means using AI technologies to improve customer interactions, optimize business processes, and boost...
Recent political happenings show why PR practitioners should be careful of how they handle other confidential information
Arguably, the two most important lessons that PR practitioners should have learned (so far) from the 2024 political scene concern the use of cell phones and emails. Emails containing derogatory remarks about Mr. Trump that JD Vance sent before he became a supporter of...
Exploring the evolution of public relations in the digital age
In the digital age, public relations has moved beyond traditional approaches to satisfy the needs of a fast-paced, interconnected world. Today's public relations landscape requires maintaining not only a company's image but also its relationships with a wide spectrum...
The future of web development: How AI will revolutionize the industry
Have you ever wondered how certain websites can predict your needs and present content which attracts your attention immediately? This is where AI comes into the picture: a revolutionary aspect of web development. While businesses and developers strive to make...