Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation...
Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder...
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...
It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them...
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the...
Getting metaverse strategies up and running was a huge business priority just a few months ago—and then along came ChatGPT. That generative artificial intelligence (GAI) platform and others like it changed everything in the comms playbook–and quickly. It’s only been...
With a large majority of consumers purchasing online regularly, and a volatile history of widely publicized data breaches, errors, ransomware and hacks victimizing customers and businesses, digital trust can make or break an organization in the modern marketplace—and...
As powerful new generative AI tools and continuous improvements to automation are rolled out at an increasingly rapid pace—causing some to fear that their human skills will become unnecessary sooner than later—a new research report finds that one of the biggest...
As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and...
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...
Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX...