It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up...
Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new...
C-level business leaders (CxOs) view climate change as a top priority for their organizations amid global uncertainty, new research from Deloitte finds. When asked to rank the issues most pressing to their organizations, many CxOs rated climate change as a "top three...
Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s...
Brands and businesses worldwide are aware of the importance of addressing sustainability issues—the number of companies setting science-based ESG targets has grown by a factor of 36, to more than 4,200, over the last 15 years—but fewer that 1 in 5 (17 percent) of...
Corporate responsibility is tantamount to success for brands and businesses in the modern era, and with the acceleration of technology throughout business functions, new research from MIT Technology Review Insights explores how organizations understand responsible...
“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. Business now holds a staggering 53-point lead over government in competence and is 30...
Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger...
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they...
As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is...
The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data...