As marketers and communicators are aware, back to school shopping is one of the biggest retail moments of the year—and new research from global influencer marketing platform LTK reveals that this season will be defined by two main factors: affordability and...
Nearly three out of four employees (71 percent) feel their job complexity continues to rise as customer demands increase. But employees at all levels report feeling overloaded with information, systems, and processes, making it difficult for them to adapt to these new...
Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed...
Sustainability and technology strategies need to become more tightly aligned as businesses set more ambitious ESG goals in order to gain competitive advantage, financial value and a lasting positive impact on society and the environment, according to new research from...
New research from HR and leadership professionals network McLean & Company is designed to help business and HR leaders implement a multilevel approach to address and minimize burnout across their organizations, with the goal of creating a post-pandemic future...
Many businesses around the world fear an oncoming recession as central banks ramp up interest rates in a bid to curb inflation. But as they look to protect themselves from the worst effects of a potential recession, it’s clear that many haven’t learned from the past...
Brand loyalty is getting tougher—new research from customer engagement firm Verint affirms that consumers want in-the-moment responses and effortless resolution when engaging with brands and deem these essential elements of a good customer experience— and the success...
A new research report from full-service research solutions firm Arizent finds that employers will need to hone in on their workplace policies, boost compensation and benefits and listen to employees’ needs if they hope to successfully navigate the Great Resignation...
In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group. Nevertheless,...
Ever since Russia's invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans...
If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...
Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from...