Anyone who reads PR and media intelligence news (including Bulldog Reporter) knows how urgent the CX crisis has become—but new research from knowledge engagement firm Bloomfire shows that a whopping 88 percent of companies are ill-equipped to handle customer...
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest...
As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not...
Augmented Reality (AR) has been tossed around for a couple of years as a powerful fledgling tool for brands and business communicators, but hasn’t quite landed yet on the strategy spectrum. But that’s about to change—new research from Deloitte Digital and Snap Inc....
The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new...
Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare....
The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...
It’s no secret that brands are compelled to become more consumer-centric in the digital-driven post-COVID age, but new research from agile research tech company Feedback Loop reveals that many brands are relying on valuable consumer input to make decisions about...
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses. The research reveals that nearly half (48 percent) of execs surveyed say that increasing resilience is...
Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously...
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive...
Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms....