If you were a working professional in the 90s, you likely remember how rare it was for any cross-functional collaboration, because communication was essentially primitive before the internet came along. How we got it all done I don’t recall, but unless you were in the...
Digital trust will only become more important, but businesses aren’t prioritizing it—skills are lagging, and only 1 in 5 companies is increasing budget
Consumers are aware that they have to watch their step with online transactions—if not, their credit card details can obviously be at risk, but so can their full digital identities. And with breaches happening so often that they don’t even make the news anymore, it’s...
The road to AI readiness begins and ends with data readiness: 2 of 3 C-suite and tech leaders say data integration is their top AI-investment priority
As we know, any business process is only as good as its weakest element—and when it comes to optimizing generative AI, the weak link is clearly data management. Whether that involves cybersecurity vulnerability, lack of insightful information, inaccuracies, and/or...
B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it
As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different...
Execs trust AI’s potential but challenges remain in strategy, execution, and reliability—4 in 10 don’t trust their data to generate accurate AI outputs
As the AI mission moves forward, a new survey of C-suite executives and AI leaders from cloud analytics and AI data platform provider Teradata shows while enterprise decision-makers trust the potential of AI, many lack confidence in their company’s strategy to...
AI-driven marketing initiatives are directly contributing to revenue, according to 9 in 10 executives—but trust and accuracy remain obstacles
We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line...
The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a competing brand
A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability....
Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world
Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even...
“Caitlin-mania” has elevated women’s sports in the US, and interest is growing worldwide—but the road to equality remains long
You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new...
Deepfake fears spur calls for more AI regulation: Most worry about falling victim, while others overestimate their savvy—here’s what brands can do
As tech improves and makes the workplace more efficient and productive, so too does the danger potential. Our risk vulnerability has gone next-level with the rise of deepfakes, thanks to the sophistication of today’s e-predators in the age of AI. Ensuring the safety...
The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks?
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...












