As COVID-19 keeps on challenging organizations worldwide, the role of the chief financial officer has moved further beyond “economic guardian” of the enterprise to “architect of business value” and “catalyst of digital strategies,” according to a new research...
In the COVID age, consumers say texting is best way for businesses to reach them quickly
Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the...
Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift
It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center...
How corporate boards are navigating governance challenges in the COVID era
As the age of COVID rolls on (and on), new research from the National Association of Corporate Directors (NACD), representing more than 21,000 board members, analyzes survey responses from directors worldwide, exploring how boards across the globe are navigating the...
9 effective SEO tactics for optimizing your website
Are you struggling to get the desired traffic and conversions from your website, despite making your best efforts? Chances are that you might be missing some key SEO aspects and need to optimize your website to change that. So, how can you optimize your website for...
Measuring consumer behavior shifts, driven by changing attitudes on what’s essential
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis. New research from global experience company...
Rebuilding with resilience—5 key traits of companies best prepared for future disruption
The COVID crisis has taught us that resilience is as important a factor as any for brands and businesses in the big picture. New Deloitte research explores how organizations have coped with the tumultuous events of 2020, and identifies 5 key traits that characterize a...
COVID has made consumers more willing to share data—what do they expect in return?
Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it's contributing to...
With many not comfortable getting vaccinated, brands shouldn’t expect a rush back to stores
Many brands and retailers are counting the days until COVID vaccines have been administered to everyone and retail habits get back to normal. But new research from First Insight suggests this view might be overly optimistic, if not altogether unrealistic. Nearly a...
Many businesses’ COVID response could cost them employees
New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response. The firm’s report, Full-time...
Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices
From websites to wearables, today's companies are collecting richer data on their users than ever before—and promising to deliver more convenient, personalized, and cost-effective experiences in return. But many consumers are skeptical, according to a survey by The...
The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead
Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient. Little did we know that nearly a full year later, the pandemic would not only persist but...












