With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...
As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond. New research from business communications firm...
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic...
By now, the general public has become fairly familiar with the issues posed by climate change. The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back...
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital...
By any measure, 2020 was a tough year for the average worker. Employees dealt with the COVID-19 pandemic, working from home, economic upheaval, and new burdens with childcare and technology—challenges that caused the majority of American workers (55 percent) to find...
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...
Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works. Much like the combination of Sir...
Welcome to Retail 5.0—the latest generation of retail, and the next era of the sector's evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers,...
Many cogs are turning within a large company, but special attention should always be given to customer engagement. While you may have excellent marketing and a large number of regular customers, there are always shiny new items on the market that could pique their...
Podcasts have taken off recently, and new research shows that for many listeners, podcasts are the best way for brands to engage them. According to a new study, podcast “Super Listeners”—Americans 18+ who listen to five or more hours of podcasts weekly—see podcasts as...
2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...