We’ve been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster...
Brand marketers may be worried about reduced consumer spending depending on the outcome of the fast-approaching presidential election, but new research from First Insight found that consumers are not basing future shopping decisions on the outcome of the election—in...
With the 2020 holiday shopping season expected to largely happen online, it’s never been more critical for brands and retailers to make sure their websites are in tip-top shape to handle the amount of traffic they expect (and hope) to attract, and to make the customer...
COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance,...
In this year’s fiery and often explosive presidential election, Donald Trump and Joe Biden both have their stables of loyalty among voters, but are battling fiercely for an ever-elusive group of undecideds—and their respective marketing campaigns may have the ability...
The UK’s legal cannabis industry is growing at an exponential rate. Unbeknownst to many, the UK is in fact one of the largest exporters of medical cannabis in the world, whilst CBD products are used by more than 7.3 million people in the UK each year. The...
A new report from strategic B2B marketing agency Mission Control Marketing delves into how the current global economic situation resulting from the COVID-19 pandemic has impacted the B2B buying cycle—and these organizations’ intent to engage with new and existing...
A growing mandate for diversity, equity, and inclusion standards and policy in the workplace has been simmering for many years, and recently kick-started by racial justice protests following the death of George Floyd. New research from business news and how-to website...
Women are taking on greater responsibility as a result of COVID, and they also feel less supported than their male counterparts in terms of flexibility and understanding from their employer, according to new research from employee listening platform Perceptyx....
As the holiday shopping season kicks off in a most unique retail landscape, consumers are at a tipping point for immersive experiences in digital commerce, according to new global research from Accenture Interactive. The firm’s new report, Try It. Trust It. Buy It.,...
A new generation of business analysts is emerging, as organizations modernize their analytics capabilities and aim to unlock the value of ever increasing amounts of data—but a new report from search & AI-driven analytics ThoughtSpot and research partner TDWI...
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid...