For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...
New research from global consulting firm AlixPartners argues that the “official” November-December definition is “meaningless” this year—and perhaps forever—due to COVID’s dramatic effects on shopping behaviors and long-bubbling retail trends now accelerated by the...
Shoppers are going increasingly digital—and their expectations around personalization are also increasing, according to new research from personalization software firm Redpoint Global. The firm’s new study of consumer opinions about the upcoming holiday season,...
This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion. New research from AR and web-based 3D tech...
COVID may be an unprecedented pandemic, but that doesn’t mean another one won’t happen again sooner or later—and brands and businesses are figuring out that there’s no good reason for not being prepared just in case. New research by digital transformation software...
As PR pros, we know all about hype. Part of our job, in fact, is to create it. Sometimes, that makes us a little skeptical about tools and technologies that promise to be “the next big thing.” Artificial Intelligence tools are a great example of this. In recent years,...
Business competition is always a fierce battlefield, but as companies look beyond the COVID crisis, they will almost surely need to change how they devise and execute corporate strategy to outpace disruption and their competition, according to new research from...
Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. These newly empowered customers no longer need to trade off price, convenience,...
The ongoing coronavirus pandemic has presented multiple unprecedented challenges for businesses across the globe, with the immediate adoption of remote work culture being one of them. Nearly eight months in, virtual events are quickly replacing in-person events. With...
With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their...
Brands and businesses around the world sought to turn a corner in July as imposed lockdowns began to lift and companies reopened on a wider scale. And as a result, chief execs translated this “light at the end of the tunnel” perspective into genuine confidence—for...
DEI has made its way to the top of the agenda for many of our clients. To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy...