These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores...
People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business...
With most people working from home due to the coronavirus pandemic, video conferencing software and webinar tools have become extremely popular in 2020. Zoom, WebEx, WebinarJam, Skype, and GoToMeeting are some of the popular platforms that host video calls, allow...
With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost. And many in comms and PR...
The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. But the latest research from professional services network KPMG suggests that a majority (77 percent) of global tech executives are...
New research from Logica Research, in collaboration with InnovateMR and Women in Research, provides current insights into Americans’ financial, emotional and working lives during the continued impact of COVID-19, as well as employment trends, job satisfaction, and the...
Technology and commerce are inextricably intertwined. As businesses adopt new technology to boost their productivity, technology further advances, and those advancements produce even better tools for business owners to use to their advantage. The need to adopt...
If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and...
As coronavirus concerns accelerate consumers' demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail's next normal. The newly released report, Retail Reimagined: The New Era for...
Real-time communications app PubNub announced findings from its first State of Chat survey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market...
As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the...