Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are using it
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
Data-security disasters at an all-time high—third-party breaches rose nearly 50 percent in 2023, hitting record levels, and 3 times as many as 2021
As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent)...
The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...
As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required standards
For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout...
AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because of AI’s impact
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to...
Taking the pulse of Generative AI’s progress and new challenges: Adoption is moving fast, but new research finds organizational change is key
The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of...
Why crypto’s PR problems are so pronounced on Wikipedia
After a rough 2023, crypto has had something of a rebound in 2024 as Coinbase posted a profit for the first time in two years and Bitcoin reached a record high. Even with these gains, though, the industry remains mired in the trough of disillusionment due to...
The evolving embrace of Purpose: C-suite execs say their companies are investing in DEI, but say it’s too risky to take societal stances
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
10 ideas for online businesses you can start in 2024
In 2024, the landscape of entrepreneurship is characterized by innovation, adaptation, and a keen awareness of emerging trends. There is a huge shifting in consumer preferences, and the entrepreneurial spirit thrives on the ability to identify opportunities and...












