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Hit the road, Jack: Twitter responds negatively to iPhone 7’s absent headphone jack

by | Sep 13, 2016 | Analysis, Technology, Twitter

Courage. The word is typically reserved for the likes of firefighters, soldiers, and civil rights leaders. As of Wednesday, however, one more noble breed joins the ranks: Apple Inc.

“It comes down to one word,” said Phillip Schiller, the company’s senior VP of marketing, last week. “Courage. The courage to move on and do something better for all of us.”

The courage Schiller referred to in his keynote address is that which apparently spurred Apple to design the new iPhone 7 without a standard headphone jack, opting instead to utilize its proprietary lightning port for audio output.

Apple has long been touted as a visionary in the tech industry, famously leading the vanguard on relegating technologies like the floppy disc and CD drive to the dustbin of Silicon Valley. And while these innovations proved hugely successful—indeed, have driven the company’s popularity, in many ways—eschewing the familiar 3.5mm headphone jack has been met with mixed emotions on Twitter.

A sample of tweets discussing the move shows that while some fans have embraced Apple’s vision, the majority fall into the camp of ‘If it ain’t broke, don’t fix it’.

iphone headphone jack twitter chart, headphone jack chart

Those in favour of the change argue that the lightning port provides improved audio quality and an eventual end to messy wires, while those upset by the change claim that the 100-plus-year-old technology has served us perfectly well until now, and doesn’t require updating.

Some also speculated the decision is little more than a money grab. Despite a myriad of reasons why the headphone jack should remain, one theme prevailed above all: auxiliary cords. It seems that while electronics are becoming increasingly wireless, automobiles have yet to catch up.

Though Twitter already seems thoroughly decided, only time will tell if Apple’s decision to do away with the headphone jack will go down as visionary, or if it’s destined to go the way of the 8-track.

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Myles Leach
Myles has been with Agility PR Solutions since December 2015, first as a lead generation specialist and now as a data analyst with the Media Insights Group. He is the analyst for and author of reports for government departments and large oil and gas clients. Myles has a degree in International Relations from Carleton University.

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