Meredith L. Eaton, Director of North America, Red Lorry Yellow Lorry

by | Jun 13, 2019

Meredith L. Eaton, Director of North America, Red Lorry Yellow LorryRed Lorry Yellow Lorry won a Bronze in Bulldog’s 2019 PR Awards in the “Best Healthcare Campaign” category

Length of PR career (so far): 12 years, all in B2B tech PR

Most interesting thing about your job: Working in tech, I love learning about all of the cutting-edge innovations that are going to shape the way we work, live and play. I feel very ahead of the curve!

Best thing about working at your agency: I could say something about our awesome culture, benefits, clients, or creativity—and it’d all be true!—but, honestly, nothing tops our annual holiday party. We fly everyone from all of our offices around the world to our company headquarters in London and then off to a surprise weekend getaway. Last year we went to the Cotswolds. It’s incredibly bonding and fun!

Number of 2 a.m. calls from a client this month: None on purpose—gotta love a good butt dial though!

Last time you didn’t do any work all weekend: Knock on wood, I haven’t had to work one weekend all year!

Meredith L. Eaton, Director of North America, Red Lorry Yellow Lorry

Meredith with her Bell Ringer Award

Most poignant professional moment: Winning the Ringer Award in 2017 was pretty special.

Most outrageous client request: Flying to another country for a meeting when our offices were just an hour drive apart.

Number of meetings you were in last week: Just 15!

Your nightmare client in 3 words: Won’t take risks.

Rate your math skills from 1-10: 3.14159

Best advice to a PR student: Every industry needs PR. If there’s a business for it, then there’s a PR firm for it, too. So, pick what you love—whether technology or travel, food or cosmetics, etc. – and then find a PR role associated with it. If you can do PR for something that you love anyway, you’ll be that much more passionate about it, and better for it!

Meredith L. Eaton, Director of North America, Red Lorry Yellow Lorry

Meredith in London

Number of times you traveled for work in the last year: 10 trips—most often to London. And if you don’t get the obligatory phone booth photo, did you even really go?

What do you read daily? I subscribe to CNN’s 5 Things morning newsletter to stay up to speed on major world news and otherwise keep up on specific topics via Google alerts and media I follow on Twitter. Of course, my lorry teams put together killer client news scans that are must reads, too!

Favorite way to de-stress: A bottle glass of wine.

Worst PR crisis in the news this year so far: Samsung’s Galaxy Fold situation was one of the worst PR crises I’ve seen—not only because of reputation, product and profit issues, but because it was brought on by their own review program. Usually a crisis happens and then the media get wind of it; but, in this instance, Samsung handed the crisis directly to a select group of media to discover and report. Perhaps a lesson in embargoed information, or delaying reviews for further product testing? But, hey, at least it’s not catching fire.

Brand that does the best PR: Any of our lorry clients, obviously!

Favorite non-work hobby: Yoga

Meredith L. Eaton, Director of North America, Red Lorry Yellow Lorry

Meredith with one of her chickens

Any pets?: I desperately want a dog; but, for now, our four chickens will have to do. Rosemary (pictured), Kentucky, Colonel and Cordon are egg-laying hens that give us more eggs than we can eat, so my lorry team gets fresh eggs from time to time!

Last book you read: I just finished the 10th book in the Inspector Gamache series by Louise Penny. I love her character development and how she can carry a bigger storyline from one book to the next throughout the series.

Your first “real” job: Tennis coach

Childhood “dream job”: White House press secretary (after watching C.J. Cregg on The West Wing)… not under this administration though!

Your next big adventure: A home renovation