Length of PR career (so far): 12 years. Your most memorable campaign: Working with one of Bank of America’s private equity groups as they were spinning out as an independent firm. In under two months, we helped the firm define a new name, create a new brand and firm...
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Laura Gross, Principal and Founder, Scott Circle
Your most memorable campaign: I was the communications director for Gov. Howard Dean after he dropped out of the presidential race. I was able to work with him to communicate his 50-state strategy to get Democrats elected at all levels of government and also for his...
Mark Dorey, External Relations Manager, Leeds Beckett University
Length of PR career (so far): Over ten years working in PR in higher education Biggest complaint about social media: Why does everyone think that they are an expert?! Interestingly, a recent U.S. study concluded that social norms allow those who claim expertise to...
Erica Hawksworth, Director of Public Relations, Live Wire Media Relations
Length of PR career (so far): Nearly 14 years in the public relations profession Your most memorable campaign: One of my most successful campaigns during my current tenure at Live Wire Media Relations was this past year. In 2016, I designed and executed a proactive...
Shari Bayer, Founder/President, Bayer Public Relations
Length of PR career (so far): 17 years as a publicist, and over 13 years with my own agency. I founded Bayer Public Relations in October 2003. Most poignant professional moment: When i was inducted into Les Dames d’Escoffier New York in 2010, as I knew that I had...
Alison Bailin Batz, Senior Account Executive, HMA Public Relations
Length of PR career (so far): I started my post-college career at HMA Public Relations in February 2004—and have been here ever since—so I’ve always worked on the agency side. Through HMA, however, I’ve had the chance to work with nonprofits, government, tourism,...
Ann Smith, Founder, A.wordsmith
Length of PR career (so far): I’m at 17 years and counting, which is wild. Today I interviewed someone for a manager position who had graduated from the same university as I did but exactly 10 years later. Hearing those numbers out loud can kind of take your breath...
Sheila Tartaglia, Chief Operating Officer, Tartaglia Communications
Most poignant professional moment: I organized an awards gala for a client in New York, and invited the legendary New York Times photographer Bill Cunningham to photograph the honorees. It was thrilling to watch him work, taking photos and greeting everyone. Our...
Steve Kee, Director of Media & Digital Communications, Insurance Bureau of Canada
Length of PR career (so far): I’ve been involved in media and media relations for more than 30 years. I started my career using a typewriter and tape recorder and today continue to be amazed at the rapid pace of change. Today news is a 24 hour a day business and to...
Vijay Lalwani, SVP Marketing Communications, 48 Communications
Length of PR career (so far): 16 years Number of 2 a.m. calls from a client this month: So far zero this month...let's hope we keep it that way Best thing about working at your agency: Our team! We are a people-first agency and put just as much effort into our team as...