Length of PR career (so far): 16 years
Number of 2 a.m. calls from a client this month: So far zero this month…let’s hope we keep it that way
Best thing about working at your agency: Our team! We are a people-first agency and put just as much effort into our team as we do our clients.
Last time you didn’t do any work all weekend: Is this a trick question?
Most misunderstood thing about PR: PR is not just a support vehicle. We have come a long way and PR is a leading and essential arm of the integrated marketing mix.
Number of meetings you were in last week: 36 just last week. Scary right?
Your nightmare client in 3 words: Lack of passion!
Rate your math skills from 1-10 (10=best): 8
Favorite way to de-stress: An evening with my husband and our dog Koki!
The moment you realized PR is more important than you thought it would be: Day 1 of my first PR internship in 2000. I knew after just a few hours that this was not all glitz and glamour. I had to have my A game on at all times!
Worst PR crisis in the news this year so far: Unfortunately, we have seen many in 2016…from brand defects and recalls, current events and even elements of the presidential election.
Cocktail of choice: A nice Single Malt Scotch
Your first “real” job: British Airways Customer Service Agent at JFK one summer during High School.
Childhood “dream job”: A Veterinarian. It is still one of my dream jobs – I love animals!
Three people you’d love to invite to dinner: Princess Diana, Martin Luther King Jr. and Malala Yousafzai. The positivity, passion and inspiration from that dinner could help many of the issues we face today.
Your next big adventure: Each and every day is a new adventure…we shall see what happens tomorrow!