August 2026, Brandon ‘Bigg B’ Hickman let go from Coast 97.3 after nearly two decades

Cumulus Media has cut ties with longtime Coast 97.3 personality Brandon “Bigg B” Hickman amid budget reductions, ending a nearly 20‑year run that included program director duties and a popular afternoon show. The departure is one of several staffing changes in radio as groups trim payroll and consolidate programming. Local listeners and colleagues noted the impact on community programming and station identity, while the move underscores broader pressures on regional radio stations to reduce costs, centralize operations, and rely more on syndicated content or shared resources across markets.