MMGY Wagstaff, Hospitality-Lifestyle Arm of MMGY Global, Will Lead PR, & Marketing Campaigns for the South of France’s Acclaimed Biodynamic Wine Producer & Its Leading Brands
New York, NY, January 21, 2026 – MMGY Wagstaff, the hospitality-lifestyle arm of MMGY Global, is proud to announce its selection by the Gérard Bertrand Group as its PR and marketing agency of record for the U.S. market. An integrated team will lead strategic public relations and marketing campaigns for the highly acclaimed French wine producer, a leader in biodynamic wines.
The agency will focus its primary efforts on Cote des Roses; Gérard Bertrand’s prestige portfolio, which includes Chateau L’Hospitalet (AOP La Clape), Cigalus (IGP Pays D’Oc), Castellum (IGP Cité de Carcassonne) and Domaine de L’Aigle (IGP Haute Vallée de L’Aude – Pinot Noir, AOP Limoux – Chardonnay), and the three iconic Estates: Villa Soleilla, Clos d’Ora and Clos du Temple. In addition, the team will represent the Mediterranean and purpose-driven white blend, La Grande Bleue; the group’s range of Orange wines (Orange Gold, French CanCan Orange Sparkling Wine, and Villa Soleilla), and a new collection that will debut in 2026.
“The United States is a market I hold in the highest regard, and where our wines have found a true resonance,” says Gérard Bertrand. ”Partnering with MMGY Wagstaff allows us to share our vision, our passion for inspiring brands, biodynamic winemaking, and the spirit of our terroirs with an exceptional team rooted from coast to coast. Together, we look forward to continuing to build meaningful momentum for our wines.”
“The exceptional wines and estates convey the beauty of the South of France, transporting wine lovers to this stunning region,” says Nadia Al-Amir, MMGY Wagstaff managing director. And Gérard Bertrand’s leadership in biodynamic winemaking reflects our mission to work with pioneers in their fields. We couldn’t be prouder to serve as their representatives in the U.S. and convey the connection between the world’s great destinations and the culture, wine and food of each place.”
Since opening its doors 26 years ago, MMGY Wagstaff has a proven track record of developing groundbreaking campaigns for culinary, travel, hospitality lifestyle, and wine and spirits brands, representing leaders in their respective fields, such as the James Beard Foundation; revered Port houses, Taylor Fladgate, Fonseca and Croft; prestigious Sonoma winery, Vérité, in the Jackson Family Wines portfolio; Rémy Cointreau’s leading American single malt producer, Westland Distillery, and cult-favorite Scotch blender, Compass Box, amongst others.
About Gérard Bertrand Group
Headquartered in Narbonne, France, the Gérard Bertrand Group is a global leader in biodynamic viticulture. A pioneer in rosé, natural, organic, and orange wines, the Group owns more than a dozen Estates (2,000 acres) across the South of France, producing award-winning wines that reflects all the nuances of the Mediterranean terroirs they come from and a deep commitment to sustainability.
In the United States, with offices in Dallas, Texas, Mélanie Bacou, Executive Vice-President, leads Gérard Bertrand Inc. with a team of 20 professionals driving the Group’s expansion in the U.S. The Group proudly partners with Southern Glazer’s Wine & Spirits (SGWS) across 33 states and collaborates with top regional distributors including MS Walker, Opici, Fedway, Martignetti, United, Johnson Brothers, Great Lakes, Bommarito, General Beverage, and Best Brands. In 2025, Gérard Bertrand received the Lifetime Achievement Award from SGWS in Miami, presented by longtime partners Wayne Chaplin and Mel Dick.
About MMGY Wagstaff
MMGY Wagstaff is a leading integrated public relations and marketing agency dedicated to supporting clients in all verticals of the hospitality world, including travel, hospitality lifestyle, and culinary products, events and festivals, hotels, airlines, as well as distinctive wine and spirits brands – creating innovative marketing strategies that build brand awareness, drive business, and secure results that matter.