A supply chain can get interrupted due to several factors—geopolitical issues, bad weather, natural calamities, war or internal conflict, cyberattacks, workforce strikes, etc. This disruption put severe pressure on the companies and their logistical partners to...
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How PR support saves brands in a crisis: Strategies for all stakeholders
In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate...
The role of PR in crisis management during a cybersecurity breach
We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless,...
Proactive crisis management: 4 steps for developing a robust response plan
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work
Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
Data-breach crisis response: How your eCommerce brand’s PR team can regain trust
When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research...
Mastering skills for crisis communications: Is your brand ready?
Crisis! To some it is a "dirty" word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready? Good crisis communication skills are especially essential to public relations, regardless of industry....
Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management
PR professionals are pivotal in shaping public perception. They manage reputation and foster trust between organizations and their stakeholders. However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can...
Skills crisis is becoming Green Transition’s biggest obstacle: Just 3 percent of companies in world’s top business hubs have the skills needed
For brands and businesses to effectively tackle the planet’s climate crisis—or even make a difference—setting carbon-neutral and sustainability goals is just the tip of the iceberg. These initiatives can only be moved forward by highly-skilled individuals—and those...
Social media crisis management: How to handle negative feedback and protect your brand
Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Think of all your favorite brands like H&M, United Airlines, Burger...