With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast...
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New Vericast Study Finds Consumers Have an Emotional Connection with Direct Mail Ads
New study indicates direct mail drives consumer purchases. Consumers trust direct mail ads, look forward to receiving them, and are interested in making a purchase after seeing one A new consumer survey and strategic industry data analysis...
How to leverage USPS’s incentives for effective direct mail marketing in 2024
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing...
Report: 3 in 4 marketers agree that direct mail is more effective than email
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent...
Vericast’s Direct Mail Manager Ushers in Direct Mail for the Digital Age
Vericast, a leading marketing solutions company, announced its Direct Mail Manager solution now enables marketers to mail fully personalized, automated, and trackable postcards and letters at scale in 24 hours or less. This easy-to-use direct mail...
Direct mail still works in 2019—how it fits in with integrated marketing
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media...
The power of direct mail: Most consumers read mail from brands—and many take action
New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new...
Long live direct mail—here’s why it’s still a valuable comms tool
While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The...
Email marketing tactics to supercharge your lead generation efforts
Email marketing remains one of the most powerful tools for businesses to generate and nurture leads effectively. With billions of people using email daily, it provides a direct and personal way to connect with your target audience. However, simply...
5 email marketing trends you can’t ignore in 2025
Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make...