New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...
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Vericast’s Direct Mail Manager Ushers in Direct Mail for the Digital Age
Vericast, a leading marketing solutions company, announced its Direct Mail Manager solution now enables marketers to mail fully personalized, automated, and trackable postcards and letters at scale in 24 hours or less. This easy-to-use direct mail software helps drive...
Direct mail still works in 2019—how it fits in with integrated marketing
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis...
The power of direct mail: Most consumers read mail from brands—and many take action
New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...
Long live direct mail—here’s why it’s still a valuable comms tool
While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news...
May 2023: New Agility dashboard and style makeover, further AI-powered time-saving tools and direct follow-up media targeting
This month we have launched a new Agility dashboard, along with a range of UI and style updates. We have also added the option to use PR CoPilot to create Subject and Preview Text for your email distributions and use Agility’s email distribution reports to add...
Strategic comms expert, climate adviser and journalist Lynn Davidson Joins APCO Worldwide as Senior Director
London – 5 April 2023: Lynn Davidson, British political adviser and journalist, and the spokesperson for COP26 President Alok Sharma, has joined APCO Worldwide as a senior director, Founder and Executive Chairman Margery Kraus announced today. “Lynn’s counsel is...
Hispanic Public Relations Association Announces 2023-2025 Board of Directors
The Hispanic Public Relations Association (HPRA), the leading national organization for the development and representation of Hispanic and multicultural communications professionals, announced its 2023-2025 board of directors. The organization also announced...
12 tips for creating effective email marketing sequences that drive sales
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
3 in 4 marketers view economic downturn as opportunity—many are redirecting Twitter spend
Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...