Fall has arrived, and with it a nice boost in Bulldog Reporter traffic on the heels of the summer slowdown. With September being one of our most popular months, we brought our A game, piling up some of our biggest readership numbers of the year.

Leading the pack were posts covering our most hallowed evergreen topics, including how to craft better email pitch subject lines, the importance of measuring earned media value, the top reasons why content marketing efforts fail, the best ways to measure what matters in PR, and how to make SEO and content marketing work together.

Some newsier posts also racked up the clicks last month, including ones addressing how PR pros can make the most of Google’s latest search update, the diminishing power of influencers in a more authentic age, the top tools and resources for PR professionals, and the increasing disconnect between financial services brands and consumers.

In case you missed a few of these, here they are for your perusal. And now, let’s get ready for holiday marketing!

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How PR pros can thrive in the wake of Google’s new search update

In a new era of backlinking, search engine optimization and a focus on user experience, creating successful content now relies on Google’s algorithmic ranking system. Here’s how you can make it work.

Are influencers losing power? Most consumers doubt they use the products they promote

Social media has given influencers the clout and the platform to promote products. But new research reveals that many consumers today doubt the credibility of influencer recommendations. Take a look.

5 ways technology is changing the PR industry

The role of technology in PR is more crucial than ever. Only those companies who adopt new technologies and fully embrace digitization can stay ahead of the curve and meet customers’ demands.

4 solid tips for crafting better email pitch subject lines

It’s more important than ever for PR pros to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the opportunity is there.

The importance of earned media value—and how to measure it

Earned media value is a very useful metric. Understanding it is vital to running any digital campaign, especially if you’re using UGC or working with an influencer. Here’s what you need to know.

In PR, you must measure what matters—here’s what you should know

What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The key lies in shifting focus from output to impact. Check out these insights.

The myth of earned media: 5 reasons why content marketing fails

Content marketing is an effective way to build brand awareness. But simple mistakes chip away at the effectiveness. Learn five common reasons content marketing fails and how to prevent them.

How to make SEO and content marketing work together for your business

With the right approach, you can use SEO and content marketing to help each other out and grow your business. In this post, we’ll show you how to make the two work well together.

11 must-have tools and resources for a PR professional

There are many resources available that help PR manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of the best PR must-haves. 

New research reveals disconnect between financial services brands and consumers

This new research provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.