Our second annual Crisis Comms Mastery virtual summit is happening later this month on March 24-26. Keynote Molly McPherson, APR, crisis comms expert and author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis headlines this special three-day event.

Alongside McPherson, this year’s summit features a lineup of 15+ crisis comms experts speaking on topics related to: 

  • Managing and tracking internal and external brand messaging during a crisis 
  • Identifying tools and processes to prepare for, respond to, and resolve a crisis 
  • Turning crisis into an opportunity  

The summit is entirely virtual with registrants able to log in and watch the sessions on-demand at a time that suits them within the 72-hour free window. After which, registrants may purchase an All-Access Pass to retain access indefinitely. 

Here’s a sneak peek at some of the sessions: 

Picture of Sean Mallen

Sean Mallen

“I like the rule of three. Think about the three most important things you want to convey. In times of high stress, that might be all that the audience is going to understand anyway, but it focuses your thinking. The three most important things you want to say should be supported by facts and figures. Ideally anecdotes as well.” 

Sean Mallen, Principal of Sean Mallen Communications and former correspondent at Global News  


Picture of Dr. Clara Ly Le

Dr. Clāra Ly-Le

“People are more likely to sympathize with a company and accept their crisis response if their social response is sincere and personal. And because social media is perceived as a more direct form of engagement than traditional media, using it to address issues makes the company seem more caring, concerned, and committed to the interest of these stakeholders.” 

Dr. Clāra Ly-Le, head of EloQ Communications


Picture of Scott Baradell

Scott Baradell

“There’s a risk to being a one-dimensional brand. You’re like someone who only talks about themselves. It’s considered inauthentic; it’s considered unattractive. And when a crisis happens, if that’s your approach with your brand, you’re much less likely to have defenders on social media, and you’re much less likely to have people have your back when a crisis happens.” 

Scott Baradell, Founder and CEO of the Idea Grove

What attendees had to say about last year’s event: 

“The Crisis Comms Mastery summit was very well-done, especially in a time when we’re all Zoom fatigued. Being able to access the content on-demand and for free was incredible. The speakers were knowledgeable, the presentations were interesting, and I walked away with a lot of practical advice that I can implement right away.”  

“As the world changes, crisis environments are more common than we would like them to be. All professionals, not only communicators, should consider crisis communications management one of the gaps that needs to be closed in terms of professional development. If you are crisis management experienced, or if you want to debut in the fascinating crisis management world and learn from the best professionals, this summit is where you’ll want to go to learn or refresh your knowledge.” 

Last year’s summit received over 2,000 registrants from 78 countries and attendees collectively consumed 400+ hours of video. 

Visit www.crisiscommsmastery.com for more information and to register for free today.