We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are...
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New research examines COVID’s shopping and social impact
Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...
90% of companies transformed their business in response to COVID
Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows. In a survey of more than 2,800 senior managers in the U.S., 9 in 10 respondents said their organization has improved operations or...
Building agility: How—and why—digitized companies are faring better through COVID
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...
Why consumers expect better customer service during COVID
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. expect customer support to get more empathetic or more responsive—and in some cases, both, according to new research from customer service solution Hiver. The firm surveyed 1000...
Season of challenges ahead: As COVID rages, consumers may now spend less on holiday gifts
COVID depression is setting in again, and this time it’s likely to disrupt the most wonderful time of the year—and the most important, for brands and retailers. New research from professional services network KPMG found that consumers plan on buying fewer gifts and...
9 of 10 leaders say data is more important in the COVID age
As the COVID crisis escalates again, organizations across private industries have become more reliant on data and analytics as a way to better understand and react to the continuously changing global business landscape, according to new research from cloud data...
5 tips for running a 100% remote business after COVID
Millions of businesses have been forced to lock their office doors and transition to remote teams. And while this pandemic will eventually end, it’s possible that many of these businesses, including yours, will never return to the traditional office. Are you prepared...
Marketers turning to new content platforms during the COVID crisis, despite budget cuts
Content has long been king, and times of crisis are when a king’s full power is put on display. Smart communicators are taking notice of the rising reliance on digital during the COVID pandemic, and are reaching their audiences by boosting their digital content output...
New research reveals the troubling impact of COVID-19 on the employee experience
Employees have been through the wringer this year, shifting for the first time to a virtually 100 percent work from home lifestyle. New research from employee experience software company Limeade revisits the firm’s 2020 Employee Care Report from March, comparing...