In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk...
If you have ever dreamed of starting your own public relations firm, the idea can be intimidating. After all, even if you possess extensive knowledge in this field, you must also develop strategies tailored specifically toward gaining clientele. But don't let this...
Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff...
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new...
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability...
There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image. While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the...
As communicators are aware, video is the best way to get your audience’s attention. Even more to the point is that video is the marketing “language” that younger people speak—they are much more likely to watch one about your brand, products, or virtually any message...
A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google's parent company, Alphabet, announced...
The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher....
For brands and businesses to effectively tackle the planet’s climate crisis—or even make a difference—setting carbon-neutral and sustainability goals is just the tip of the iceberg. These initiatives can only be moved forward by highly-skilled individuals—and those...
For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at...
The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one. A lot of attention lately has been given to the post-purchase...