Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...
When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of...
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR...
With consumers now expecting food and beverage brands (among others) to commit to ESG standards, most industry leaders expressed a strong desire to embrace those objectives in a new survey, and are seeking the ability to stand behind claims to ensure that ingredients...
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
Middle-market CEOs have a brighter outlook as we head into fall than they did at the start of Q2, according to the latest research from accounting and advisory firm Marcum and Hofstra University’s Frank G. Zarb School of Business. Brand Purpose appears to be on their...
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...
Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...
As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...
In today’s marketplace, resilience is a critical business asset. Not only are companies fighting against a fragile economy, but they’re also scrapping with competitors in the race to achieve AI-powered industry dominance. New research from crisis management and AI...