Over the last several years, metrics around media contact databases have gone from an evaluation based solely on volume to one surrounding accuracy. As any PR professional who has been in the industry long enough remembers, printed guides used to be the go-to tools...
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Media Database
7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
5 surefire social media lead generation tactics for 2024
With over five billion users worldwide, social media remains a powerhouse for lead generation. By using the right tactics at the right time, businesses can pinpoint and captivate potential leads on social media effectively. According to research, nearly 70 percent of...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
Media Monitoring
SEE THE FULL PICTURE WITH AI-POWERED MEDIA MONITORINGMonitor your media coverage across online, print, broadcast, podcasts, and social media with an easy-to-use AI-augmented platform. [ba_dual_button btn_alignment="center" btn_a_text="Speak to an expert"...
Media Monitoring
SEE THE FULL PICTURE WITH AI-POWERED MEDIA MONITORINGMonitor your media coverage across online, print, broadcast, podcasts, and social media with an easy-to-use AI-augmented platform. [ba_dual_button btn_alignment="center" btn_a_text="Speak to an expert"...
4 ways to boost your media relations strategy using social media
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
Media relationship management: Strategies for building and maintaining strong connections
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through...
Tips for building authentic media relationships: Agility webinar recap
In this month’s free webinar, Mike Atkinson, an account director at Sage Communications, walked attendees through tips for building long-term, mutually beneficial media relationships that will help PR pros stand out from the crowd and earn more coverage. Why media...